UP! Interactive Media
How can a new digital media firm position itself against competitors?
After working with Chris in 2007 as he launched iPerform, we were delighted to collaborate again as he launched his new digital strategy agency, Up! Interactive. Our challenge was to position Chris against the myriad digital agencies that already existed, as well as introduce him to a new West Coast audience while keeping his New York audience engaged. We focused on highlighting his 360-degree approach to digital, and of course, developing simple, compelling marketing copy. And yes, a healthy number of clever plays on the idea of “Up!”
“Ciara really helps to bring clarity to your business goals and strategy especially when it comes to creating a marketing plan. We have worked with her on numerous occasions and every time Ciara has brought professionalism and a great sense of humor coupled with a strong business sense. I highly recommend her.”