The Challenge

How should a life coach specializing an a niche area brand his business?

Our Solution

In preparation to launch bespoke services for those beginning their journey to become and stay sober, Joseph needed to brand his approach in a way that honors the private and personal nature of his work as a coach and interventionist. We created a simple, clear visual and verbal brand to reflect the values of a new life moving in a new direction — making a “180.”


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