How can an arts organization launch a technology product?
Fractured Atlas is a national arts services organization that provides an incredible range of resources for artists and arts organizations, including a recent ramp-up toward creating technology products to propel the field into the 21st century. One such tool is Spaces, online software that allows artists to search a city’s performing arts spaces for rent by multiple criteria including location, price, size, and availability. Spaces has existed in New York City for over 10 years, but version 2.0 introduces new features including an enhanced interface and online booking. We worked with Fractured Atlas to organize the marketing of the 2.0 launch around three separate audiences: site users, venues with spaces for rent, and organizations in other cities that host the database for their community.