The Challenge

How can a financial consulting firm launch a software product?

Our Solution

After over a decade providing custom technology solutions for top financial firms including Bank of America and Citibank, Ana-Data Consulting was introducing its first turnkey product: Clear Analytics.  A revolutionary tool for true self-service business intelligence, we collaborated on a rapid timeline to position the product launch around the annual SIFMA Tech Expo in New York.  We worked closely with Ana-Data to fine tune messaging and materials, including reworking the entire website flow and content, launching social media presence, and co-managing the exhibition space and collateral at SIFMA.