How can an established entertainment career company maintain its brand while launching new services?
Jodie and Betsy Capes have built an incredible company that provides tangible, comprehensive tools for artists of all types to create a lifelong career in their industry. Ciara was Marketing Director for Capes Coaching for two years and had the opportunity to build branding, strategy, campaigns, events, and social media from start to finish. Since launching Pressler Collaborative, we’ve continued to work with Capes Coaching on the launch of their Artists in Action system, Path in Action courses, as well as forging marketing partnerships between their company and our complementary clients.
“Capes Coaching has worked with Ciara in various capacities throughout our years of business. From creating our brand while working as our full-time marketing director to writing the copy for the launch of our latest program, Ciara never fails to meet our needs in a clear, direct and organized manner. She is passionate, creative, and extremely well-attuned to the trends in our industry, and makes the marketing process feel seamless. Her knack for capturing the essence of a product/service and communicating that to the desired audience is something that can’t be taught – she simply just gets it. We highly recommend working with Ciara!”