Power Up Your Pitch: 5 Tips For Writing More Persuasive Emails
In prime publicity season, our team is often sending hundreds…
Entrepreneurs: Ditch Your Marketing Plan and Focus on Your Game Plan
Raise your hand if this sounds familiar: you're working to get…
The Myth of Overnight Success
I always tell my clients what they need to hear -- even if it's…
Starting-Over A Business: When to Relaunch, Pivot, Expand, or Close Up Shop
>View this article on The Huffington Post
Every business…
Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?
In my work with new and growing businesses, a common area where…
New Rules for Crowdfunding: Respect Your Audience to Maximize Your Results
>View this article on The Huffington Post
I am literally…
Building Your Network: Value Others' Time to Make Valuable Connections
>View this article on The Huffington Post
As a marketing…
Interviewing Your Marketing Firm: How to Find the Right Marketer or Publicist for You
I love meeting new people with great ideas that just need a little…
Event Essentials: Marketing Events and Leveraging Events for Publicity
There’s no PR like event PR. Events are news, events build…
27 Quick Tips to Kick Your Marketing in the Ass
Spring-Clean Your Marketing with these reminders of what’s…
Capturing the Gen-Y Audience
What the millennial generation wants and how to plan for it in…
Dealing with Designers: 11 Tips for Communicating with Creatives
How to have a more successful engagement with your graphic and…
How to Increase Your Chances of Landing Press Coverage (and Make Your Publicist Love You)
What the best clients do to get more pitching – and more press.
We’ve…
Never Stop Learning: A Challenge to Get Your Ass to Class
Why staying on top of trends is vital to the health and growth…
The Art of the Survey
How interviewing your audience becomes an important part of your…
The #1 Marketing Mistake Self-Marketers Make
Avoid the most common entrepreneurial marketing trap.
It…
Marketing Your Project: Can You Do It Yourself or Do You Need Professional Help?
>View this article on the Huffington Post
To DIY or not to…
We Are All Marketers Now: Why Marketing Matters to Non-Marketers
Understand these basic marketing principles to be more successful…
Creativity vs Marketability: Is the Audience Always Right?
When do we stop developing and start marketing?
This one…
Why Resumes Get Deleted: Job Application Basics
Applying for a job in a creative field? Unfortunately, it doesn’t…
Your Audience is ADD
Less writing, more marketing.
Hey you! Yeah you, over there…
Start with Strategy
Before you do any marketing or publicity, you’ve got to have…