Entries by Ciara Pressler

Game Plan: The Workbook

Free PDF Download: Game Plan by Ciara Pressler – Book Excerpt Published January 2015, Game Plan is the new workbook designed to help you discover your true goals, develop a specific action plan, and overcome your obstacles. Distilling practical wisdom gained from over a decade working with entrepreneurs and creative professionals, Ciara Pressler walks you through […]

Power Up Your Pitch: 5 Tips For Writing More Persuasive Emails

In prime publicity season, our team is often sending hundreds of  pitch emails every day. And PR pitches aren’t even our primary tool – we’re also creating event invites, building strategic partnerships, negotiating vendors, advising on strategy… not to mention selling our services. So we’re constantly trying to improve our communication and create brief, hard-hitting messages that connect and motivate […]

Entrepreneurs: Ditch Your Marketing Plan and Focus on Your Game Plan

Raise your hand if this sounds familiar: you’re working to get your idea out there, so you sit down to write a marketing plan… because that is what responsible business owners are supposed to do. But what starts out as a valiant effort to lay out your marketing calendar for the next twelve months devolves […]

Starting-Over A Business: When to Relaunch, Pivot, Expand, or Close Up Shop

>View this article on The Huffington Post Every business plateaus. You never think it will happen to you. Then one day the launch dust settles and inquiries drop off, customers stop returning, profits flatline, the press deems you yesterday’s news, or you run out of the enormous energy it takes to drive a business forward. […]

Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?

In my work with new and growing businesses, a common area where people rush to spend is on PR: hiring a PR firm or publicist to get media coverage in order to draw attention, create buzz, generate audience, and impress investors. It’s an attractive option: who wouldn’t want their creation featured on the front page? […]

New Rules for Crowdfunding: Respect Your Audience to Maximize Your Results

>View this article on The Huffington Post I am literally leaving the country after I hit publish on this piece. Seriously — if you need me I’ll be scarcer than Snowden. I’m about to ruffle some feathers. But the more I talk to friends and colleagues, the more I hear frustration with the free-money mentality […]

The Audience w/ Ciara Pressler – Episode 3 – Target Audience

In Episode 3, The Focus is Target Audience – how do you determine your audience and get them on board with your vision? The Interview features Event Producer Kaki Stergiou – she shares content, promotion, and social media tips for creating an unforgettable event. The Audience w/ Ciara Pressler breaks down business and marketing — […]

The Audience w/ Ciara Pressler – Episode 1 – Entrepreneurs

The Audience w/ Ciara Pressler breaks down business and marketing — what it takes to be successful in the real world, whether you’re an entrepreneur building your business or a creative professional building your career. The Focus of Episode 1 is Entrepreneurs – how do you know whether it’s time to start your own business, […]

Event Essentials: Marketing Events and Leveraging Events for Publicity

There’s no PR like event PR.  Events are news, events build community, events build brands – and there are infinite opportunities for creativity. In the digital age, live events seem almost sacred – the increasingly rare gathering of a group in the physical world is definitely notable.  And for all the time (and money) spent […]

27 Quick Tips to Kick Your Marketing in the Ass

Spring-Clean Your Marketing with these reminders of what’s necessary, what’s new, and what to toss out It’s spring, and any devotee of lifestyle magazines or reality TV knows that means makeover.  Time to assess your marketing closet and throw out what’s no longer flattering, what’s no longer in style, and what you’re holding onto out […]

Capturing the Gen-Y Audience

What the millennial generation wants and how to plan for it in your business. The hot topic among my marketing peers of late has been Gen-Y. Ah, the millennials, the twenty-somethings, the first-adopters.  The target audience for buzz-building brands and your audience of tomorrow… or possibly sooner. At the recent, excellent L2 Generation Next Forum in New York, […]

Dealing with Designers: 11 Tips for Communicating with Creatives

How to have a more successful engagement with your graphic and web design teams Many of you are champions at communication. If you’re in marketing, you may even have a degree to show for it. But as any good producer knows, it takes months or even years for a vision to go from concept to […]

How to Increase Your Chances of Landing Press Coverage (and Make Your Publicist Love You)

What the best clients do to get more pitching – and more press. We’ve been doing a lot of PR lately, from nonprofit arts projects to for-profit businesses.  And I’ve noticed that certain clients, regardless of the nature of their projects, make it easier for us to get them press coverage.  And since write-ups are […]

Never Stop Learning: A Challenge to Get Your Ass to Class

Why staying on top of trends is vital to the health and growth of your business Hey, remember college? Your primary responsibilities included keg party attendance, trying to land an unpaid internship, and considerately scheduling dorm room makeouts around your roommate. Oh right, and learning. Professional life is, admittedly, quite different: cocktail party attendance, trying to land […]

The Art of the Survey

How interviewing your audience becomes an important part of your marketing mix  1. You know what your audience is thinking: Absolutely Uhhh… Never considered it Who cares? Our work is brilliant! Whether you’re a business of one or 1,000, it’s invaluable to have tangible feedback from your audience in order to plan effectively and execute beautifully. […]

The #1 Marketing Mistake Self-Marketers Make

Avoid the most common entrepreneurial marketing trap. It happens with every client whose product is themselves, their creation, or their art. Whether I’m advising on a promotional campaign, revising previously written copy, or advertising a new production, the creator’s reason to produce is all too often presented as the audience’s reason to care. This is […]

We Are All Marketers Now: Why Marketing Matters to Non-Marketers

Understand these basic marketing principles to be more successful in any position. As a way to network, build my craft, and continually generate new ideas for clients, I’m part of a business book club with a group of NYC-based entrepreneurs.  We rotate through popular books on business models, strategy, marketing, sales, and more. In our […]

Creativity vs Marketability: Is the Audience Always Right?

When do we stop developing and start marketing? This one might make you upset, but it’s come to my attention that some of you need a swift kick in the ass, so grab your blankie and put your therapist on speed dial and keep reading. Chad M. Bauman of the venerable Arena Stage recently reported playwrights’ complaints that marketing […]

Why Resumes Get Deleted: Job Application Basics

Applying for a job in a creative field?  Unfortunately, it doesn’t necessarily mean you get to be creative with your job application. We recently dismissed 90% of the applications I received for an assistant-level position at Pressler Collaborative.  In other words, where I am open to entertaining varied work experience and career goals (versus a manager or […]

Start with Strategy

Before you do any marketing or publicity, you’ve got to have a smart plan of attack. Let’s get down to basics. Recently, a lighting company contacted me about crafting their marketing strategy. When I asked for background on the company, the owner sent me a recently written press release, and at our meeting today, showed me […]